Training .Course

FSB: Social Selling Course

Full day Digital Training for FSB Member Advisors

FSB Social Selling Course

How to use Social Media to sell online

As an FSB Membership Advisor no doubt you’ll be keen to get out into your assigned territory and start generating income! But how do you make sure you maximise your profits and minimise your costs?

Many of you will no doubt attend networking events, cold call and door knock, utilising the data provided to you by the FSB, while some of you will engage the services of an appoint-maker.

This level of activity will form the basis of your lead generation strategy. However, in order to maximise your income and reach a wider range of more diverse business owners, you’ll need to equip yourself with the capability to expand your reach through the use of social media.

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The Digital Co Training process

01. Choose your .Course

Once you've decided on the right training .Course, tell us a bit about you, your business and your objectives.

02. Test Yourself

Use our online skills test to hunt out the areas that need working on for you, your business and anyone else who's coming to your session.

03. Tailor-made Training

By listening to your needs and objectives and mixing in your skill test result, we'll build you a bespoke training session.

04. Post-training Aftercare

Back in the office and struggling to put ideas into action? Do not worry; we're still here to help you with any questions you may have.

What will my day look like?

A practical, interactive session tailored to your needs

  • 1 day course
  • 9.30am - 4.30pm
  • City Centre Location

An engaging, interactive session based on a presentation - with workshop section - where questions will be highly encouraged.

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Should I take this course?

Membership Advisors

New MAs or existing advisors who want to upskill their digital knowledge

How will I benefit?

You will walk out the door understanding:

  • How to generate strong leads on social media
  • Increasing your lead conversion rate
  • Turning sign-ups into lead generators
  • Growing your offline and online network
  • Gaining a better understanding of FSB activity

You will be able to:

  • Build and grow a successful sales funnel
  • Gain valuable insight about prospects
  • Use point-of-sale as a new sales opportunity
  • Understand how to generate sales from your network of contacts
  • Stay up-to-date with what is happening within FSB

What you will learn

01. How to generate strong leads on social media

  • How to prospect on social media
  • Using LinkedIn Sales Navigator
  • Understanding lead generation channels
  • How have you used Social Media to sell before?
  • Have you used Sales Navigator before?

02. Increasing your lead conversion rate

  • Doing your homework on your prospects
  • Becoming visible and credible on social media
  • Converting dropped prospects
  • How do you research your prospects currently?
  • Do people trust you online?

03. Turning sign-ups into lead generators

  • Using member-get-member scheme
  • Up-selling new Service Provider benefits
  • Maintaining successful relationships with sign-ups
  • Have you used the member-get-member scheme before?

04.Growing your offline and online network

  • How to combine your face-to-face with online networking
  • Where to network
  • How to build a viable customer relationship management system
  • How do you currently network and does it work?

05. Gaining a better understanding of FSB activity

  • Building a quick and easy FSB news ‘feed’
  • Accessing information on the move
  • Engaging with members, staff and other MAs
  • What do you need to keep up to date?

Use Social Media to engage with the members online

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David Taylor

Chief Training Officer

David is a digital management consultant with almost 25 years experience of the UK media scene garnered from careers in journalism, in-house media relations, PR, marketing consultancy and social media training.

He has created is own Digital Business model DNAsix and is also the co-author of two books on digital marketing and social media.

Meet David

In today's world, your customers expect you to be online!

Your venue

A City Centre location, providing the perfect space to learn and eat fantastic food.

We will send you the venue location once you have signed up to the training.

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