Training .Course

Full day Digital Training for FSB Members – Glasgow

Building a Profitable Social Business & Online Lead Generation for SMEs Training

Full day Digital Training for FSB Members - Glasgow

Building a Profitable Social Business & Online Lead Generation for SMEs Training.

The Digital Co is offering, exclusively Federation of Small Businesses members only, a 2-part, full day digital training session on Thursday, 15th June 2017.

Our course is specifically designed for workshops aimed at SMEs of all sizes and abilities- meaning you will leave equipped to understand digital strategy, social media, online marketing and how to generate leads.

In the morning, David Taylor will take you through how to build a profitable digital business; using our simple 6-step model we can guide you through the steps you need to take to reach your customers effectively.

The afternoon session will be run by Sarah Curds and focuses on online lead generation for SMEs. The workshop will help you use digital channels to support customer acquisition and customer engagement as well as maximising the efficiency and effectiveness of your sales & marketing efforts.

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.Course venue

Cost (excluding VAT)

The Digital Co Training process

01. Choose your .Course

Once you've decided on the right training .Course, tell us a bit about you, your business and your objectives.

02. Test Yourself

Use our online skills test to hunt out the areas that need working on for you, your business and anyone else who's coming to your session.

03. Tailor-made Training

By listening to your needs and objectives and mixing in your skill test result, we'll build you a bespoke training session.

04. Post-training Aftercare

Back in the office and struggling to put ideas into action? Do not worry; we're still here to help you with any questions you may have.

What will my day look like?

A practical, interactive session tailored to your needs to deliver engaging and relevant hints, tips and insights for you to use.

There will be plenty of real-life examples, case studies with a workshop section where teams tackle specific challenges you face on a daily basis. And no jargon (well perhaps a teeny bit but we'll explain), just real and practical help to get you started.


  • 1 Day Course
  • 9.15am - 4.45pm
  • No more than 50 participants
  • City Centre Location

An engaging, interactive session based on a presentation - with workshop section - where questions will be highly encouraged!

The group of up to 50 participants ensures you get the answers you are looking for and to spark great conversations without anyone getting lost in the crowd.

You’ll also get virtual access to the trainer if you have any questions after the session as well as everything you need to start applying your new knowledge in the real world.

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Should I take this course?

Business owners

Owners and managers of SMEs who are confused by today's digital marketplace, concerned about how to grow their business but don't possess the skills or are scared of being left behind by technology.

Marketing managers of SMEs

If you work for an SME and have you been tasked with generating more web traffic and making more leads? Take your years of experience to the next logical level - learn how to devise a comprehensive online lead generation strategy for all sorts of businesses.

Start Ups needing a lead generation strategy

ll Start Ups need a strong beginning and a solid lead generation strategy offers an efficient way to attract attention, drive traffic, and capture leads. Learn how to boost traffic and increase lead generation, the smart way.

How will I benefit?

AM Session: You will walk away being able to;

  • Create a 20-point business plan
  • Target which marketing channels work for your business
  • Confidently reach each of your targeted audiences
  • Create effective content for your customers
  • Measure effective return on investment (ROI) from your activities

PM Session: You will walk away being able to;

  • Develop your own online lead generation campaign plan
  • Choose your digital customer acquisition channels and tactics
  • Develop your targeted campaign landing pages
  • Maximise the performance of digital customer acquisition channels
  • Measure and evaluate the success of your campaigns

What you will learn

MORNING SESSION WITH DAVID

01. Background to the digital landscape

  • What does today's business landscape look like?
  • Latest trends in business - newsfeeds, mobile internet, social ads, video, algorithms
  • A look at the five generations living in the UK today
  • Do I know who my customers are and how to reach them?
  • Can I stay on top of new trends?
  • Do I know what AI, AR, VR and programmatic advertising mean?

02. Overview of the key social media and social messaging sites

  • Difference between social media and social messaging sites
  • Which sites are B2C and B2B
  • Review how each can be used to achieve business objectives
  • Which sites are best for my business?
  • How can I find out where my customers are?
  • Are there channels I should be considering?

03. Reviewing six step social business model

  • Starting off with a business strategy and linking it to a proactive business 'mindset'
  • Looking at using, creating and managing content on social media
  • Making full use of digital advertising and data
  • Do you have a plan for your business or are you 'winging it'?
  • Are you innovative in your business or do you resist change?
  • Can you engage with your customers are just talk at them?
  • Is social advertising and Big Data something you understand?

04. Building a comprehensive business plan

  • Reviewing your strengths and weaknesses
  • Setting yourself five SMART goals
  • Noting what further training is required
  • Be truthful about where you see your business
  • Be prepared for some pleasant and unpleasant surprises
  • This may be the start of a journey towards transforming your business

AFTERNOON SESSION WITH SARAH

01. How to pre-qualify leads to avoid common pitfalls

  • The importance of audience segments
  • How to create a targeted value proposition
  • 5 things you need to pre-qualify a lead
  • How well do you know your own target market?
  • What does an ideal customer look like?

02. How perfect planning prevents poor lead gen performance

  • The hallmarks of a successful lead generation strategy
  • How lead generating techniques fit in the customer activity cycle
  • How can my business get in shape for lead generation?
  • Do we have the skills and structure to maximise earned media?

03. How to choose your lead generation tactics

  • The key factors affecting channels and tactic choice
  • How to maximise leads from digital channels such as Social, Email, Search Optimisation and Paid Advertising
  • Which channels and tactics work well for us?
  • What channels and tactics do we want to try?

04. Strategies to secure your lead's attention

  • The importance of a campaign-specific landing page
  • The meaning of Attention Ratio and how to design for it
  • How to develop convincing calls to action
  • How can we improve the process of capturing leads?
  • Do we have a 'one size fits all' approach to lead capture?
  • How can we be more persuasive?

05. How to measure lead generation success

  • How to measure and evaluate lead generation success
  • Tools and techniques to incrementally improve conversion rate
  • What are our lead generation goals?
  • What metrics will we use to measure success?

Make all of your marketing efforts work at maximum capacity, master harmonising use of digital channels

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David Taylor

Chief Training Officer

David is a digital management consultant with almost 25 years experience of the UK media scene garnered from careers in journalism, in-house media relations, PR, marketing consultancy and social media training.

He has created is own Digital Business model DNAsix and is also the co-author of two books on digital marketing and social media.

Meet David
As an experienced user experience designer and CRO consultant, I am passionate about using data to inform the design and optimisation of web, mobile and responsive sites rather than drive design work and testing; it removes the guesswork out of decision making.

Sarah Curds

Chief Customer Officer

Owner and founder of Informed Design, Sarah has 15 years of digital marketing experience and she spent eight of those with one of the top digital agencies in Europe. Used to leading complex international design and marketing campaigns for brands of all sizes, she's got a real eye for detail as well as plenty of exciting ideas for the bigger picture.

An enthusiastic trainer who's also the driving force behind countless fantastic UX and CRO campaigns, Sarah's a warm, calming and inspiring presence.

Meet Sarah

In today's world, your customers expect you to be online!

Your venue

A City Centre location, providing the perfect space to learn and eat fantastic food.

We will send you the venue location once you have signed up to the training.

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