Training .Courses

How to develop a digital marketing strategy for your business

All Skill Levels | Edinburgh

How to develop a digital marketing strategy for your business

The building blocks you need to grow your brand online.

To attract customers, you must answer their needs. To do this online, you need to offer an experience that is simple and captures attention quickly.

Our trainers are creating and delivering successful digital strategies as we speak. That is why we are perfectly positioned to help you understand how to create the perfect digital strategy for your business; this course offers a step-by-step approach to building an effective strategic digital marketing framework, from beginning to end.

Learn how to understand your audience, navigate through the large number of advertising platforms and channels out there and find those suited for your objectives. We will provide you will the building blocks you need to create your own, brand-centric campaigns.

All of our .Courses are guided by the people who are taking part, be sure to tell us all about yourself and your ideal objectives beforehand and we'll tailor your digital marketing session to you (and your fellow attendees) as much as possible.

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The Digital Co Training process

01. Choose your .Course

Once you've decided on the right training .Course, tell us a bit about you, your business and your objectives.

02. Test Yourself

Use our online skills test to hunt out the areas that need working on for you, your business and anyone else who's coming to your session.

03. Tailor-made Training

By listening to your needs and objectives and mixing in your skill test result, we'll build you a bespoke training session.

04. Post-training Aftercare

Back in the office and struggling to put ideas into action? Do not worry; we're still here to help you with any questions you may have.

What will my day look like?

Expect a step-by-step approach to building your digital marketing strategy brought to life by...

... Practical examples, made relevant to you through discussion and debate.


  • 1 Day Intensive Course
  • 9.30am – 4.30pm (Meals & snacks on us!)
  • No more than 10 participants
  • City Centre location – The Scotch Whisky Experience

An engaging, interactive session based on a presentation with digital takeaways, including a framework for developing your digital marketing strategy.

The small group of 10 participants ensures you get the answers you are looking for and to spark great conversations without anyone getting lost in the crowd. 



You’ll also get virtual access to the trainer if you have any questions after the session as well as everything you need to start work on your own strategy.

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Should I take this course?

Digital Marketers starting out

If you understand the basics of marketing, but you've never developed integrated marketing strategies before or you'd simply like to extend and improve your online marketing skills for future projects, this is the course for you.

Experienced Marketers looking for digital Know-how

Already experienced with a senior or managerial position? Responsible for shaping marketing decisions in your organisation? Digital marketing strategy training will extend, update and solidify your skills.

Businesses in need of strategy guidance

Get a holistic view of how digital marketing is planned towards your overall business objectives and understand how all elements of the digital marketing mix can fit together into a coherent, objective-focused strategy to boost your brand.

How will I benefit?

You will walk out the door understanding:

  • The elements, approach and building blocks required to build a digital marketing strategy
  • How the different marketing strategy building blocks tie together
  • What role different online channels and platforms can play for your business
  • How to develop a measured and well-considered strategy and coherent plan for your organisation

You will be able to:

  • Use the digital marketing strategy framework for your business
  • Identify the impact digital marketing channels can have on the bottom line
  • Set all important KPIs and measure digital performance
  • Build your own digital strategy

What you will learn

01.Introduction to digital marketing strategy

  • What is digital marketing strategy
  • Overview of digital marketing components, channels, techniques
  • Do I have digital marketing strategy?
  • Does the wider team know about the strategy?

02.Digital marketing strategy framework

  • Overview of strategy & planning models
  • Framework and process to building an effective digital marketing strategy
  • How was the digital marketing strategy created?

03.Digital marketing strategy building blocks

  • Building blocks include:
  • Objectives, Benchmarking & KPIs
  • Business strengths, weaknesses, USPs
  • Industry Landscape & Competitors
  • Target audiences
  • Channel analysis & selection
  • Budget distribution
  • What does a strategy actually look like?
  • Do I understand the digital marketing building blocks?
  • How do they will feed into our strategy development?
  • Why they are important to my business?

04.Digital marketing strategy in action

  • Digital marketing strategy development
  • Examples from different industries
  • Who has done this well?
  • Which brand do I admire?
  • How have different brands put in place digital marketing strategies?
  • What is next for my strategy?

05.Getting your Digital Strategy Started

  • Starting from scratch
  • Reviewing the existing strategy
  • Management buy-in
  • Resourcing & structure
  • Data & infrastructure
  • Prioritisation
  • Where do I kick-start this process?
  • What do I do if I don’t have all the information or resources?
  • Is there a way to prioritise?
  • When do I know it is finished?

The online world is vast, learn the strategy building blocks you need to make a digital splash for your brand

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Pam Reichhartinger-Lawlor

Cross digital pioneer

As the Head of Client Services, Pam has an exceptional ability to see to the heart of a client's individual needs. She's got 10 years of experience and has overseen largest international digital marketing campaigns around.

Working with brands like British Airways, BBC and Tesco Direct, Pam has put her longstanding SEO skills to good use. Now, she specialises in helping businesses develop and refine digital and content strategies that make a difference.

Meet Pam

Wondering how other brands navigate the digital world so well? Get your own digital marketing compass and find out how

Your venue

Where are we hosting you? The Scotch Whisky Experience Vaults, of course! A peaceful wee gem, overlooking the city, with state of the art tech and the perfect working vibe. There will be plenty of space for spreading out and delicious, Scottish meals and snacks to keep your creative fire stoked.

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