Training .Courses

How to adopt a Mobile First Marketing Strategy

Experienced / Expert | Edinburgh

How to adopt a Mobile First Marketing Strategy

Stay abreast of customer habits by putting 'mobile first'.

As the time we spend on the web increasingly shifts away from desktops and laptops to mobile devices, brands need to address the specific requirements of the mobile user.

This course will show you how to look at mobile as an essential element to be integrated into overall digital marketing campaigns.

We’ll be looking at what it means to go ‘mobile first’ and explore how you can make the mobile user the primary focus of any strategy.

You'll understand how web design and development trends adapt to mobile-first best practice in digital marketing and how you can make sure your campaigns offer the best possible user experience on mobile.

All of our .Courses are guided by the people who are taking part, be sure to tell us all about yourself and your ideal objectives beforehand and we'll tailor your digital marketing session to you (and your fellow attendees) as much as possible.

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01. Choose your .Course

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02. Test Yourself

Use our online skills test to hunt out the areas that need working on for you, your business and anyone else who's coming to your session.

03. Tailor-made Training

By listening to your needs and objectives and mixing in your skill test result, we'll build you a bespoke training session.

04. Post-training Aftercare

Back in the office and struggling to put ideas into action? Do not worry; we're still here to help you with any questions you may have.

What will my day look like?

Expect a deep-dive into the importance of a mobile-first approach in digital marketing...

… Brought to life by practical examples, made relevant to you through discussion and debate.


  • 1 Day Classroom Course
  • 9.30am – 4.30pm (Meals & snacks on us!)
  • No more than 20 participants
  • City Centre location – The Scotch Whisky Experience

An engaging, interactive session based on a presentation with examples relating to your industry. It also includes digital takeaways and detailed information about channel-specific mobile-first considerations in digital marketing.

The group of up to 20 participants ensures you get the answers you are looking for and to spark great conversations without anyone getting lost in the crowd.

You’ll also get virtual access to the trainer if you have any questions after the session as well as everything you need to start applying your new knowledge in the real world.

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Should I take this course?

Digital Marketers starting out

If you're looking to improve your digital marketing skills, broaden your horizons and extend your online skills with a comprehensive overview of mobile first considerations and project implementation.

Digital Marketers and Managers

If you're responsible for shaping digital marketing strategy and decisions in an organisation and are hoping to extend and update your understanding of digital marketing to the mobile user, this session is ideal.

Business looking to integrate mobile

Ideal if you're looking to integrate Mobile into your strategy for a first time. Or even if you're wondering how mobile can fit within a broader mobile strategy and what benefits the approach will have for your business.

How will I benefit?

You will walk out the door understanding:

  • The considerations when integrating a mobile-first digital marketing approach
  • The mobile marketing landscape and its trends
  • How to adapt your owned, earned and paid media strategies for mobile
  • That the user and user experience is at the core of all mobile-first considerations
  • Best practice digital marketing techniques for a mobile audience
  • The opportunities and challenges with marketing to a mobile audience

You will be able to:

  • Review your existing digital marketing from a mobile-first lense
  • Revamp your digital marketing with a view to go mobile-first
  • Use your digital marketing channels to connect with your mobile target audience effectively
  • Develop your own mobile-first digital marketing plan by focusing on the mobile user
  • Measure and analyse you mobile-first digital marketing activity

What you will learn

01.Overview of the mobile landscape

  • The case for mobile-first
  • The changing landscape, trends and drivers
  • What is the state of the mobile landscape today?
  • What is a mobile-first strategy?
  • Do I have one already?
  • Do I need a mobile-first approach?
  • Why is important for me?

02.Mobile-first considerations

  • Overview of important mobile-first considerations
  • Consumer trends, user journeys, audience research
  • Web design and development trends
  • Local & international considerations
  • What do I need to consider when thinking mobile first?
  • Do I know enough about my target audience’s mobile behaviour and customer journey?

03.The mobile marketing toolkit

  • Channel specific mobile-first strategies
  • Organic Search
  • Paid Search
  • Content Marketing
  • Social Media
  • Paid Media
  • App Marketing
  • Measurement & Analysis
  • What are the key channel-specific considerations when it comes to marketing to a mobile audience?
  • How do I measure performance and success?

04.Mobile-first strategy in action

  • Case studies and examples from different industries
  • Identifying mobile marketing opportunities
  • Developing a mobile-first campaign plan
  • What brands have put successful mobile-first strategies in place?
  • What do mobile-first strategies look like based on different objectives?

05.Getting Started with Mobile

  • Starting from scratch
  • Reviewing the existing strategy
  • Quick wins and longer term objectives – practical planning tips
  • How do I kick-start this process?
  • What role does mobile play for my business at the moment?
  • How can I develop a mobile-first approach to digital marketing?

Your customers are mobile first, are you?

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Pam Reichhartinger-Lawlor

Cross Digital Pioneer

As the Head of Client Services, Pam has an exceptional ability to see to the heart of a client's individual needs. She's got 10 years of experience and has overseen largest international digital marketing campaigns around.

Working with brands like British Airways, BBC and Tesco Direct, Pam has put her longstanding SEO skills to good use. Now, she specialises in helping businesses develop and refine digital and content strategies that make a difference.

Meet Pam

Your customers are increasingly mobile, you should be too

Your venue

Where are we hosting you? The Scotch Whisky Experience Vaults, of course! A peaceful wee gem, overlooking the city, with state of the art tech and the perfect working vibe. There will be plenty of space for spreading out and delicious, Scottish meals and snacks to keep your creative fire stoked.

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