Training .Courses

Lead Generation for SMEs & Start Ups

SMEs & Start Ups | Edinburgh

Lead Generation for SMEs & Start Ups

Get to grips with generating interest, capturing leads and sealing the deal.

Bridging the gap between current use of digital technology and the dynamic pace of digital change is a challenge for many businesses.

The solution? Perfecting the ability to use digital channels to support customer engagement, deliver customer experiences and maximise the efficiency and effectiveness of sales and marketing efforts now and in the future.

The lead generation training course will help business owners and digital marketing professionals discover ways to generate interest in their products or services and improve the process of capturing leads online.

You’ll learn how to turn your website into a lead generation engine and after training, you’ll be ready to plan, carry out and evaluate the success of your own lead generation campaigns.

Each .Course is guided by the people who are taking part, be sure to tell us all about yourself and your ideal objectives beforehand and we'll tailor your digital marketing session to you (and your fellow attendees) as much as possible.

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The Digital Co Training process

01. Choose your .Course

Once you've decided on the right training .Course, tell us a bit about you, your business and your objectives.

02. Test Yourself

Use our online skills test to hunt out the areas that need working on for you, your business and anyone else who's coming to your session.

03. Tailor-made Training

By listening to your needs and objectives and mixing in your skill test result, we'll build you a bespoke training session.

04. Post-training Aftercare

Back in the office and struggling to put ideas into action? Do not worry; we're still here to help you with any questions you may have.

What will my day look like?

Expect tons of interaction, discussion, debate and group exercises...

... as well as case studies and live examples.


  • 2 Day Classroom Course
  • 9.30am – 4.30pm (Meals & snacks on us!)
  • Up to 20 participants
  • City Centre location – The Scotch Whisky Experience

An engaging, interactive session with digital takeaways, including a UCD flow.

The group of up to 20 participants ensures you get the answers you are looking for and to spark great conversations without anyone getting lost in the crowd.

You’ll also get virtual access to the trainer if you have any questions after the session as well as everything you need to start applying your new knowledge in the real world.

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Should I take this course?

Seasoned Marketing Professionals

If you've got years of experience in traditional marketing and advertising methods behind you and you're ready to translate those skills in the digital space, this is your perfect match. Learn how to drive traffic, generate conversions and give your clients and web owners results to smile about.

SMEs looking to boost leads

Businesses who're wondering how their current digital set up will match up to future trends will learn the skills needed to assess and adapt. Maybe you've seen the ‘Digital Disruption Report’ prepared on behalf of the Federation of Small Business in Scotland and recognise the desire to act? Lead Gen training will set you off on the right track.

Start Ups keen to make a mark

All Start Ups need to move fast and lead generation training will provide the most efficient way to secure traffic, conversions and a toe hold in your market. Learn how to find new leads and foster new business, the smart way.

How will I benefit?

You will walk out the door understanding:

  • How to turn your website into a lead generation engine
  • How lead generating activities fit in the customer journey cycle
  • The skills & resources your business requires to do so

You will be able to:

  • Gather & analyse data then use effectively
  • Create and work with user research and personas
  • Critique your website and implement persuasive content techniques
  • Identify the best channels and methods for your business
  • Plan and implement a successful lead generation campaign
  • Track, measure and evaluate your success

What you will learn

01.Turning business goals into a lead generation strategy

  • What are the hallmarks of a successful lead generation strategy?
  • How lead generating activities fit in the customer journey cycle
  • Identifying the skills required
  • What do you aim to achieve with your lead gen campaigns?
  • Do you have all the skills you need on your team?

02.Understanding your audience

  • Uncover key sources of user data and audience insights
  • Work with user research and personas
  • Identify what your users will respond to
  • Develop campaign groups
  • What sources of user data and audience research do you have access to?
  • How do you interpret those sources?
  • What is possible on a limited budget?

03.Turning bids into impressions and impressions into clicks

  • Choosing your acquisition channels and methods
  • Making the most of cross-channel efficiencies
  • Developing a consistent approach
  • Optimising bids and impressions
  • Where can we find your users?
  • What are the best methods to reach them?
  • What routes might they take to your site?
  • How can you get the most out of the channels you choose?

04.Turning landing pages into conversions

  • Anatomy of a good landing page
  • Persuasive content techniques
  • Testing strategies and methods
  • Analysing landing page performance and calculating ROI
  • What are the factors that can affect your conversion rate?
  • Who decides which designs work, you or your customers?
  • What will more leads mean to your bottom line?

Make all of your marketing efforts work at maximum capacity, master harmonising use of digital channels

Book this .Course

Sarah Curds

Informed Design

Owner and founder of Informed Design, Sarah has 15 years of digital marketing experience and she spent eight of those with one of the top digital agencies in Europe. Used to leading complex international design and marketing campaigns for brands of all sizes, she's got a real eye for detail as well as plenty of exciting ideas for the bigger picture.

An enthusiastic trainer who's also the driving force behind countless fantastic UX and CRO campaigns, Sarah's a warm, calming and inspiring presence.

Meet Sarah

Choose the right channels, content and customer journey cycle

Your venue

Where are we hosting you? The Scotch Whisky Experience Vaults, of course! A peaceful wee gem, overlooking the city, with state of the art tech and the perfect working vibe. There will be plenty of space for spreading out and delicious, Scottish meals and snacks to keep your creative fire stoked.

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