Training .Courses

Conversion Rate Optimisation (CRO) Training

Maximise the return from your marketing investment

Conversion Rate Optimisation Training Courses

CRO is about getting more from your digital marketing investment by increasing conversions.

If you need to increase market share, improve site performance, lower your customer acquisition costs or even make you more valuable to affiliates or partners, Conversion Rate Optimisation can help.

Conversion rate optimisation doesn't require you to find new site vistors, it simply focus' on making the most of your existing audience. CRO is a structured approach to improving website performance. By using insights from analytics and user research, you can inform the hypothesis and testing of design, structural and content changes on your site.

With our CRO training courses you will learn the principals of conversion rate optimisation, understand how to acquire and evaluate your data, walk away understanding tried & tested CRO models and see how other companies do it successfully. We will show you how to develop and follow a proven conversion rate optimisation model and how to develop testing hypothesis from analytics and user research insights. We explain the impact of persuasive design on CRO, showing you how to test each element.

Whether you are a small or large business web owner, freelance, graduate or experienced designer or an Data Jedi, you will walk out our classroom safe in the knowledge you can develop and implement a successful CRO strategy.

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The Digital Co Training process

01. Choose your .Course

Once you've decided on the right training .Course, tell us a bit about you, your business and your objectives.

02. Test Yourself

Use our online skills test to hunt out the areas that need working on for you, your business and anyone else who's coming to your session.

03. Tailor-made Training

By listening to your needs and objectives and mixing in your skill test result, we'll build you a bespoke training session.

04. Post-training Aftercare

Back in the office and struggling to put ideas into action? Do not worry; we're still here to help you with any questions you may have.

Conversion Rate Optimisation (CRO) Training Courses

New to Conversion Rate Optimisation

Not sure you are making the most of your web traffic? CRO can help.

Our CRO Training .Courses are so much more than just introductory sessions - our workshops teach you real skills and methodology you can test & try in class and action immediately. You will understand the disciplines needed to undertake a CRO campaign well and how to nurture those skills.

When you walk out of our sessions, you will hit the ground running and make a real, measurable impact to your marketing campaigns, your site performance, your business objectives and your career.

It's all about the conversion… and the people!

As well as learning easy-to-follow models, how to create & use CRO templates and breakdown real life case studies, you'll get to meet likeminded people. CRO delivers tangible results and this creates the environment for passionate attendee's who build in enthusiasm as the training progresses - it's infectious. We also have worldclass trainers, meaning it's informative AND fun!

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Advancing your CRO skills

Dabbling in CRO and looking to become THE expert?

Our .Courses are perfect for experienced marketers, designers or analysts who have carried out some sort testing with varied successes an are looking to develop their skills or integrate CRO into their business. If this is you, read on.

Our experts help you to understand (and build a business case for) the research and planning stages behind successful testing, develop upon existing design and testing skills and plan and execute successful tests (even revisit tests done before to learn from them).

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CRO works for SMEs

Making the commitment to ongoing optimisation and testing can provide a competitive edge that defines your business.

The Digital Co can help you to develop your business CRO model, teach you how to recruit your own team and integrate CRO within their business. We support the digital transformation of new and existing SMEs to help you get started with conversion rate optimisation or develop strategic lead generation campaigns.

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Informed Design

Informed Design use data to inform user experience design and conversion rate optimisation processes.

Informed Design are a freelance UX and CRO resource run by Sarah Curds. They design, build and optimise web, mobile and responsive sites while working to increase conversion rate, improve user engagement, raise brand awareness and extend brand reach for all their clients.

Informed Design

The Venue

We've got city centre venues so you'll always be able to find us and everything you need for a day of mind-expansion (including a hearty breakfast to get you off to a good start).


Our CRO training benefits

  • Expert trainers
  • Numbers-Driven
  • Unique insights
  • Actionable advice

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