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.Courses

Complete Guide to Conversion Rate Optimisation (CRO)

Discover what it takes to turn a visitor into a customer.

Complete Guide to Digital Marketing

Transforming how Digital Marketing Theory is put into Practice

Complete Guide to Digital Marketing + Workshop

Transforming how Digital Marketing Theory is put into Practice

Complete Guide to Digital Project Management

Hone the necessary skills to manage complex, digital projects.

Complete Guide to Modern Paid Search (PPC)

Everything you need to know to run your own, powerful PPC campaign.

Complete Guide to Modern SEO

Learn how to deploy SEO techniques for maximum effect.

Complete Guide to Social Media

Gain a comprehensive insight on how Social Media is changing marketing.

Complete Guide to User Experience Design (UXD) & Testing

Maximise your performance using UX design and testing principles.

Conversion Strategies for SMEs & Start Ups

Make sure your online presence is powerful and persuasive.

Customer-Led Digital Marketing

Discover how to create a digital marketing strategy that speaks to your customers.

Digital Copywriting

Create powerful copy that attracts, engages and converts.

FSB: Social Selling Course

How to use Social Media to sell online

How to adopt a Mobile First Marketing Strategy

Stay abreast of customer habits by putting 'mobile first'.

How to define a performance driven SEO Strategy

Advanced SEO Strategy & Planning.

How to develop a digital marketing strategy for your business

The building blocks you need to grow your brand online.

How to monetise your content

Get to grips with creating high performing content strategies.

How to run large-scale PPC

Auditing & optimising Large-Scale PPC for fun and profit.

How to use Google Analytics to analyse and drive business performance

Get to grips with using analytics to consistently improve performance.

Integrated marketing for small businesses & startups

How digital marketing can transform your business.

Introducing Big Impact Technical SEO

A practical guide on how Technical SEO can impact on your performance.

Lead Generation for SMEs & Start Ups

Get to grips with generating interest, capturing leads and sealing the deal.

Multi-channel Attribution Model across Digital Channels

Improve Digital Multi-Channel Performance, Target Higher LTV Cohorts & Forecast Success.

Multichannel marketing: strategy & integration

Consolidate your marketing efforts online and off.

Performance-focused content marketing Part I: building a strategy

Plan, create and share business-boosting content.

Performance-focused content marketing Part II: implementing the strategy

How to put a solid, content strategy into action.

Using social media to drive brand engagement

Understand what it takes to enjoy social success.

.Competency Quizzes

Content Marketing Skills Test

Find out where you sit on the Guru-sphere in Content Marketing

Conversion Rate Optimisation Skills Test

Find out where you sit on the Guru-sphere in CRO

Digital Analytics Skills Test

Find out where you sit on the Guru-sphere in Digital Analytics

Digital Project Management Skills Test

Find out where you sit on the Guru-sphere in Project Management

Digital Strategy Skills Test

Find out where you sit on the Guru-sphere in Digital Strategy

Display & Programmatic Skills Test

Find out where you sit on the Guru-sphere in Display & Programmatic

Integrated Marketing Skills Test

Find out where you sit on the Guru-sphere in Integrated Marketing

Link Building Skills Test

Find out where you sit on the Guru-sphere in Link Building

PPC Skills Test

Find out where you sit on the Guru-sphere in PPC

SEO Skills Test

Find out where you sit on the Guru-sphere in SEO

Social Media Skills Test

Find out where you sit on the Guru-sphere in Social Media

User Experience Skills Test

Find out where you sit on the Guru-sphere in UX

Blog

10 Skills a Digital Marketing Project Management needs for Success

Sara Webster, our resident Digital Project Manager, shares the 10 Skills a Digital Marketing Project Management needs for Success.

10 Top Marketing Podcasts in 2017

Find out which Top 10 Marketing Podcasts we recommend to you for 2017.

10 ways to use LinkedIn for your business

Do you operate in the B2B space? Then LinkedIn MUST be the top priority on your social media list: Alba Sort, our LinkedIn specialist outlines 10 ways to use LinkedIn…

5 Steps on how to find & approach an Online Influencer

Go through the 5 Steps on how to find & approach an Online Influencer. Jamie Monteath takes you through the key stages when identifying a Social Influencer for you Digital Marketing.

6 Tips to create your own Vlog

Learn what makes a customer journey so valuable to businesses. Walk through a step-by-step guide to create your own our UX Expert, Sarah Curds. Thinking of starting a Vlog? Here are…

7 tips to help you create better content for your audience

Jamie Monteath shares 7 top tips that will help you create a content strategy that offers real value for your audience

A Practical Guide to Social Selling from Small Businesses - Interview with Tim Hughes

We interviewed Tim Hughes, Best Selling Author of Social Selling: Techniques to Influence Buyers & Changemakers. A must listen with a cup of tea!

Chimp House Media - Awesome Marketing Videos

Our Interview with Mike McGrail and Chimp House Media, the Video Marketing start-up that goes behind-the-scenes of cutting edge businesses to learn about the business and role their employees play.

Content Marketing 101

Find out how what it takes to create a successful Content Marketing Strategy from our Content Marketing Expert, Pam Reichhartinger-Lawlor blog content marketing 8ms pam content

Customer Journeys: A step-by-step guide to creating value

Learn what makes a customer journey so valuable to businesses. Walk through a step-by-step guide to create your own our UX Expert, Sarah Curds.

Digital Training for FSB Members

The Digital Co is delighted to be teaming up with the Federation of Small Businesses (FSB) to provide a collection of specialist digital skills courses to its members.    …

Handle and The Digital Co join forces

The Digital Co & Handle are partners; this means Small Businesses get market-leading, digital support for a fraction of traditional costs.

How To Be More Human On Social Media

Wondering how your brand can come across as more human on social media? Here is 4 tips from The Digital Co's Social Media Expert, Simon Heyes

How to Build and Manage your Personal Brand in 7 Easy Steps

In today’s world, we're all perceived as brands. Alba Sort explains that as a freelancer, you must understand the importance of your personal brand and leverage it to grow your business.

How to create outreach campaigns that influencers WANT to work on

Pam Reichhartinger-Lawlor, our Content Marketing Specialist shows you How to create outreach campaigns that influencers WANT to work on.

Latest Digital Trends in 2017

Looking to keep ahead as digital continues to evolve? David Taylor takes you through 11 Digital Trends that you MUST be aware of in 2017.

Marketing to Millennials

Rachelle Garnham from top non-retailer shopping app, Mallzee, shares the 4 key concepts you MUST consider when marketing to millennials.

Measuring the impact of social engagement

Join our social guru Simon Heyes & the Holyrood Team to learn how to measure the performance & impact of social campaigns.

Targeting Social Media Savvy Customers through Digital Marketing

Learn how to target today's digital and social savvy customers as Social Media Expert, David Taylor, takes you through a 6 step process.

The Digital Co are Exhibiting at The NewStart Scottish Business Exhibition 2016

Check out our Exhibit at The NewStart Scottish Business Exhibition 2016 at the SECC, Glasgow. And don't miss our Digital Marketing Seminar - it's going to be awesome   The Digital…

The Digital Co in the News

The Digital Co in the News. As featured in The Scotsman, Interactive Scotland, The Marketing Society Scotland and more.

The Give It A Go Conference - Interview with Kirsty Hulse

The Digital Co chat to Kirsty Hulse, creator & founder of the Give It A Go Conference for First-time digital marketing speakers.

Top Digital Marketing Books for your Reading List

The Digital Co shares with you their highly recommended Digital Marketing Reading list; Top Books to read on marketing. Take a look.

Top Tools for App Marketing

Rachelle Garnham from top non-retailer shopping app, Mallzee, shares the app specific tools she and her team rely on in their day to day.

Why data & insight is so important to your Retail Mobile App

Rachelle Garnham is Digital Marketing Manager at multi retailer shopping app, Mallzee. She explains why Data & Insight is critical to Retail Mobile App success.

Why Influencer Marketing Cannot Be Ignored By Brands

When looking at growing you business through digital marketing, Influencer Marketing cannot be ignored: Simon Heyes, our Social Media Expert explains why.

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