The Digital Co

Scott McBay

Experienced Digital Strategist

QueryClick Ltd
7 Castle Street
Edinburgh
EH2 3AH
0131 556 7078

Scott McBay: Head of Search Marketing

When it comes to Search Marketing, Scott has been there, done it… and named a beer after it.

Scott developed a taste for SEO while working for a group of eCommerce websites selling gourmet Scottish food during a University Placement in 2000. He's had a hunger for search marketing and the finer things ever since.

With an emphasis on planning and marketing strategy, Scott's career has spanned a range of digital marketing disciplines including SEO, PPC, Display, Email, Design and Build.

Scott has extensive experience focusing on delivering strong return on investment for eCommerce sites. Over the last 16 years he's worked with blue chip businesses like Hilton, EE, Toys R Us, Game, Schuh and Hunter Boots to define digital marketing strategies that improve visibility, traffic and most importantly profits for his clients.

Scott joined QueryClick in 2010 and has been responsible for developing search marketing strategies and training the team of SEM specialists that deliver them ever since.

Scott's Training Creds

Scott has been training large blue chip clients as well as agency staff on digital marketing for 10 years.

Scott has a talent for explaining complex technical concepts in a simple, no nonsense way.

His relaxed manner, combined with zero jargon brings a conversational feel to a session with Scott. This approach along with his technical experience, and holistic outlook on digital marketing means Scott can dive into detailed subjects, or keep things at a high level.

Channels of Expertise

Scott's the one for:

  • Search Engine Optimisation (SEO)
  • Search Marketing
  • Strategy & Planning

In his spare time

Scott is a keen cook and home brewer. When he's not behind the wheel of his slightly battered landy. He can be found in the kitchen whipping up something interesting. He's been known to supply friends, family and the QueryClick office with tasty beer and is always up for sharing his latest concoction .

Scott McBay Courses

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