Informed Design

Sarah Curds

Owner at Informed Design

Informed Design
3 The Glebe
Saline
Fife,
KY12 9UT
01383 853317

Sarah Curds: Owner of Informed Design

UX and CRO expert extraordinaire, Sarah is all about getting truly meaningful results.

Owner and founder of Informed Design, Sarah has 15 years of digital marketing experience and she spent eight of those with one of the top digital agencies in Europe.

Used to leading complex international design and marketing campaigns for brands of all sizes, she's got a real eye for detail as well as plenty of exciting ideas for the bigger picture.

In her former role, she was responsible for bringing two new products to market, helping bigmouthmedia’s (now DLBi’s) digital clients achieve their customer acquisition and conversion goals; Usability and UX in 2008 and then their CRO service in 2010.

Ready to take on a new challenge, she established Informed Design in 2014 and immediately put her background in content management, web production, graphic design and SEO into good use.

Since then, Sarah and her teams have delivered user research, user experience design and CRO programs for a whole host of clients including iPad app user testing for M&S, CRO campaign with testing for Cow & Gate and checkout re-design for DisneyStore UK. Book a session and find out how she does it.

Sarah's Training Experience

Keen, knowledgeable and well practiced in designing bespoke sessions, Sarah's a super trainer.

Encouraging you to challenge the current status quo and work together to find solutions for the business problems you're facing, Sarah's interactive sessions have worked for ace clients like The Shop Direct Group, Sony Computer Entertainment Europe and The Pearson Group.

Join a session with Sarah and you will leave smarter, enthused and ready to put what your learned into action!

Channels of Expertise

Sarah's the Expert On:

  • Conversion Rate Optimisation
  • User Experience Design
  • Content Marketing

In her spare time

Having her own business means the lines between work and home life are often blurred but when Sarah does manage to take a little time off she likes to spend it hiking or travelling with her family - a very patient welshman and two beautiful (if less-patient) little girls.

Sarah Curds Courses

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