PPC PRO Skills Test

.Competency PRO STARTING OUT

How granular do you take your PPC campaigns?

Our experts created this test to challenge your knowledge.

Take your time & tackle it honestly.

We recommend you remember your score & re-take this is 3 months... see how much you have improved.

Good Luck

PPC PRO Skills Test Starting Out

Find out where you sit on the Guru-sphere in PPC

 

Question 1 of 34

1. True or False:

For search ads, advertisers are charged when their ad is viewed?
1.  
2.  

Question 1 of 34

Question 2 of 34

2. Multiple Choice:

Which type(s) of ad formats can you only use on the Display Network?
1.  
2.  
3.  
4.  

Question 2 of 34

Question 3 of 34

3. True or False:

Max CPC (set by advertisers) are a component of Quality Score.
1.  
2.  

Question 3 of 34

Question 4 of 34

4. Multiple Choice:

Which campaign type(s) will allow you to show text ads on the Display Network?
1.  
2.  
3.  
4.  
5.  

Question 4 of 34

Question 5 of 34

5. What are the 3 layers AdWords is organised into?
1.  
2.  
3.  

Question 5 of 34

Question 6 of 34

6. Which example searches would show ads for the following keyword – +womens’s+hats ?
1.  
2.  
3.  

Question 6 of 34

Question 7 of 34

7. True or False:

All of the following targeting methods can be used on the Google Display Network:
  • Keyword targeting
  • Contextual targeting
  • Audience targeting
  • Managed placement targeting
1.  
2.  

Question 7 of 34

Question 8 of 34

8. Google Shopping campaigns use:
1.  
2.  
3.  
4.  

Question 8 of 34

Question 9 of 34

9. Multiple Choice:

Which can you sell on Google Shopping?
1.  
2.  
3.  
4.  

Question 9 of 34

Question 10 of 34

10. A new coffeehouse would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays.

Which AdWords feature should the coffeehouse owner use:
1.  
2.  
3.  
4.  

Question 10 of 34

Question 11 of 34

11. True or False:

Max CPC bid is defined as “The least possible CPC the advertiser needs to pay to maintain an achieved position.”
1.  
2.  

Question 11 of 34

Question 12 of 34

12. In AdWords an advertiser can apply mobile bid adjustments at which of the following levels?
1.  
2.  
3.  
4.  

Question 12 of 34

Question 13 of 34

13. Which is a factor that Google uses to target ads to users based on physical location ?
1.  
2.  
3.  
4.  

Question 13 of 34

Question 14 of 34

14. True or False:

The default way to set the amount that you pay for your TrueView video ads (when created with AdWords) is cost-per-click (CPC).
1.  
2.  

Question 14 of 34

Question 15 of 34

15. Multiple Choice:

To understand the full value of mobile, you must take into account which of the following:
1.  
2.  
3.  
4.  

Question 15 of 34

Question 16 of 34

16. According to a Nielsen study, 50% of purchase-related conversions happened within what time frame (in minutes), or less, of the mobile searches that initiated them?

0

Question 16 of 34

Question 17 of 34

17. True or False:

Your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – this impact the quality score of your search campaign.
1.  
2.  

Question 17 of 34

Question 18 of 34

18. John has an AdWords account that sells dresses, and regularly does search query report. He’s noticed some unwanted search terms in this report, such as products he doesn’t sell.

What should he do?
1.  
2.  
3.  
4.  

Question 18 of 34

Question 19 of 34

19. Why should you avoid adding duplicate keywords across ad groups?
1.  
2.  
3.  

Question 19 of 34

Question 20 of 34

20. An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids.

Which is the best bidding option for this advertiser?
1.  
2.  
3.  
4.  

Question 20 of 34

Question 21 of 34

21. True or False:

Increased position in organic search results is a benefit of using AdWords for search marketing
1.  
2.  

Question 21 of 34

Question 22 of 34

22. A My Client Center (MCC) account manager wants to grant Standard Access to a linked client.

Before making this change, the account manager should consider that Standard Access users can –
1.  
2.  
3.  
4.  

Question 22 of 34

Question 23 of 34

23. True or False:

Cost-per-thousand impressions (CPM) is not available for Search campaigns.
1.  
2.  

Question 23 of 34

Question 24 of 34

24. Which can be controlled at the ad-group level of an AdWords account?
1.  
2.  
3.  
4.  

Question 24 of 34

Question 25 of 34

25. To determine which ad language to target to a user, the AdWords system refers to that user’s:
1.  
2.  
3.  
4.  

Question 25 of 34

Question 26 of 34

26. True or False:

ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.
1.  
2.  

Question 26 of 34

Question 27 of 34

27. What is the maximum number of locations you can target in one search campaign
1.  
2.  
3.  
4.  

Question 27 of 34

Question 28 of 34

28. What is required for a Google Shopping Campaign?
1.  
2.  
3.  
4.  

Question 28 of 34

Question 29 of 34

29. True or False:

To view a campaign’s search impression share, you would use Custom Columns.
1.  
2.  

Question 29 of 34

Question 30 of 34

30. Which of these is not a type of ad copy extension?
1.  
2.  
3.  
4.  

Question 30 of 34

Question 31 of 34

31. Which character is required in a piece of ad copy to trigger an Extended headline?
1.  
2.  
3.  
4.  

Question 31 of 34

Question 32 of 34

32. True or False:

If a set of keywords was working well in a specific part of the country, you can use Geographic bid Adjustments feature in AdWords to improve visibility.
1.  
2.  

Question 32 of 34

Question 33 of 34

33. Which report within AdWords will let you see competitor information?
1.  
2.  
3.  
4.  

Question 33 of 34

Question 34 of 34

34. True or False:

Setting an adgroup level bid in a shopping campaign will not adjust the bids of the product groups contained within it.
1.  
2.  

Question 34 of 34


 

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