PPC PRO Skills Test

.Competency PRO EXPERT

Do you use your PPC data to be creative AND analytical?

Our experts created this test to challenge your knowledge.

Take your time & tackle it honestly.

We recommend you remember your score & re-take this is 3 months... see how much you have improved.

Good Luck

PPC PRO Skills Test - Expert

Find out where you sit on the Guru-sphere in PPC

 

Question 1 of 31

1. True or False:

The AdWords Application Programming Interface (API) allows developers to use application that are accessible only through AdWords editor?
1.  
2.  

Question 1 of 31

Question 2 of 31

2. Which information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?
1.  
2.  
3.  
4.  

Question 2 of 31

Question 3 of 31

3. True or False:

On an e-commerce website, an advertiser should install the AdWords Conversion Tracking code on every page.
1.  
2.  

Question 3 of 31

Question 4 of 31

4. Fill in the Gap:

In a Reach and Frequency report, “Reach” is defined as the _____________.
1.  
2.  
3.  
4.  

Question 4 of 31

Question 5 of 31

5. Sales teams converts 10% of leads into deals.

For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?
1.  
2.  
3.  
4.  

Question 5 of 31

Question 6 of 31

6. True or False:

Often assist clicks and assist impressions help guide your customers to conversion.

The Search Funnels built-in AdWords report can show you this performance data.
1.  
2.  

Question 6 of 31

Question 7 of 31

7. As part of your business, you have a list of email addresses of users who have previously purchased or signed up.

You want to make sure these users sees your ad on Google.

Which AdWords feature would you use?
1.  
2.  
3.  
4.  

Question 7 of 31

Question 8 of 31

8. Your e-commerce business is advertising using Google Shopping. Google considers some products to be ‘adult oriented’.

How should you label your products?
1.  
2.  
3.  

Question 8 of 31

Question 9 of 31

9. True or False:

As part of your business, you have an app that shows hotels at different location. If a user who has the app searches on Google for ‘Hotels in Edinburgh’ and clicks your add, you can direct them to the relevant page within the app.
1.  
2.  

Question 9 of 31

Question 10 of 31

10. Your superior has come to you, and asked you about your current bidding strategy. They want you to set bids that maximise profit, focuses on the top 3 positions and minimise CPA.

How can you effectively meet this goal?
1.  
2.  
3.  
4.  

Question 10 of 31

Question 11 of 31

11. Fill in the Gap:

App Re-marketing allows you to target people who ____________.
1.  
2.  
3.  
4.  

Question 11 of 31

Question 12 of 31

12. True or False:

In AdWords Editor all items with comments are always visibile in a separate box at the bottom.
1.  
2.  

Question 12 of 31

Question 13 of 31

13. Fill in the Gap:

Linking your Google+ Page to your AdWords account ___________.
1.  
2.  
3.  
4.  

Question 13 of 31

Question 14 of 31

14. True or False:

Exact Match Impression Share metrics calculate impression share as if all keywords were set to exact match.
1.  
2.  

Question 14 of 31

Question 15 of 31

15. Ad advertiser who sells java coffee beans has added the keyword “Java” to an ad group.

After two weeks, the advertiser runs a placements performance report and notices that the ad is showing up on website related to java scripts programming.

What should the advertiser do in order to avoid appearing on these irrelevant sites and others sites related to Java script programming?
1.  
2.  
3.  
4.  

Question 15 of 31

Question 16 of 31

16. True or False:

CPA bidding optimizes based on real-time data, the only type of bid adjustments that can be used is mobile.
1.  
2.  

Question 16 of 31

Question 17 of 31

17. Which can be specified at the campaign level?
1.  
2.  
3.  
4.  

Question 17 of 31

Question 18 of 31

18. True or False:

AdWords Query Language is an SQL based programming language that allows you to pull data from specific AdWords account reports.
1.  
2.  

Question 18 of 31

Question 19 of 31

19. You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1.

You set a mobile bid adjustment of +20% and a location bid adjustment of +50%.

What’s the final bid amount?
1.  
2.  
3.  
4.  

Question 19 of 31

Question 20 of 31

20. Which field within a product feed is helpful in structuring AdWords shopping product groups?
1.  
2.  
3.  
4.  

Question 20 of 31

Question 21 of 31

21. True or False:

It’s possible to set up an ROI custom column in the Google Shopping product group interface.
1.  
2.  

Question 21 of 31

Question 22 of 31

22. Multiple Choice:

When is reducing the average CPC likely to increase traffic?
1.  
2.  
3.  
4.  

Question 22 of 31

Question 23 of 31

23. True or False:

When using dynamic keyword insertion in ads you need to be mindful of the searchers query length.
1.  
2.  

Question 23 of 31

Question 24 of 31

24. Multiple Choice:

For a non-eCommerce account, which non-goal orientated from Google Analytics will be highly valuable?
1.  
2.  
3.  
4.  

Question 24 of 31

Question 25 of 31

25. Fill in the Gap:

To link an MCC parent account to accounts held within another parent MCC account, you must make use of ___________.
1.  
2.  
3.  
4.  

Question 25 of 31

Question 26 of 31

26. True or False:

Within Google Shopping campaign you can use campaign priority settings to advertise same products across different campaigns.
1.  
2.  

Question 26 of 31

Question 27 of 31

27. Fill in the Gap:

Google Merchant Center can be used to ____________.
1.  
2.  
3.  
4.  

Question 27 of 31

Question 28 of 31

28. Multiple Choice:

Which of the following you can use as targeting options on Google Display Network?
1.  
2.  
3.  
4.  

Question 28 of 31

Question 29 of 31

29. Fill in the Gap:

Dynamic search ads would be most helpful for__________.
1.  
2.  
3.  
4.  

Question 29 of 31

Question 30 of 31

30. Which scenario would record to two conversions (1-per-click)?
1.  
2.  
3.  
4.  

Question 30 of 31

Question 31 of 31

31. True or False:

Remarketing lists for search ads (RLSA) are only available for Search Network only campaigns.
1.  
2.  

Question 31 of 31


 

Join our Newsletter