Integrated Marketing PRO Skills Test

.Competency PRO STARTING OUT

Did you know 59% of consumers are now adopting mobile technologies worldwide?

Our experts created this test to challenge your knowledge.

Take your time & tackle it honestly.

We recommend you remember your score & re-take this is 3 months... see how much you have improved.

Good Luck.

Integrated Marketing PRO Skills Test - Starting Out

Find out where you sit on the Guru-sphere in Integrated Marketing

 

Question 1 of 34

1. Which of the following statements about the evolution of integrated marketing communications (IMC) is true?
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Question 1 of 34

Question 2 of 34

2. In terms of a model of communication, blogs, web sites, and coupons are all examples of:
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Question 2 of 34

Question 3 of 34

3. In terms of a model of communication, television viewers talking on the phone, several advertising messages together, or a messages that do not reach a desired target audience are all examples of:
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Question 3 of 34

Question 4 of 34

4. The four “Ps” of marketing, product, price, place (distribution), and promotion are all part of:
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Question 4 of 34

Question 5 of 34

5. True or False:

Retailers hold the majority of the power when it comes to marketing.
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2.  

Question 5 of 34

Question 6 of 34

6. Writing product publicity for an integrated marketing plan typically is a function of:
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Question 6 of 34

Question 7 of 34

7. Fill in the Gaps:

Companies have begun to view _______________ as an added ingredient in ________________.
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Question 7 of 34

Question 8 of 34

8. Creating a position or differentiated identity for a company, its products or its services defines:
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Question 8 of 34

Question 9 of 34

9. Which of these is not an example of a promotional innovation associated with integrated marketing?
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Question 9 of 34

Question 10 of 34

10. True or False:

Integrated Marketing Communications is the intersection where marketing, advertising with its variations, and public relations meet.
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2.  

Question 10 of 34

Question 11 of 34

11. True or False:

Marketing focuses on selling a company while public relations focuses on selling products or services of a company.
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2.  

Question 11 of 34

Question 12 of 34

12. True or False:

Content marketing is a strategic marketing approach focused on creating valuable, relevant and consistent content.
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Question 12 of 34

Question 13 of 34

13. What kind of targeting places ads on web pages that have relationships to the content of the page?
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Question 13 of 34

Question 14 of 34

14. Fill in the Gap:

Targeting allows the advertiser to deliver ___________ messages more precisely to their target audience whenever and wherever they are in the buying process.
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Question 14 of 34

Question 15 of 34

15. True or False:

The Internet has lessened the clutter associated with marketing and advertising.
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2.  

Question 15 of 34

Question 16 of 34

16. What does UGC stand for?
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Question 16 of 34

Question 17 of 34

17. True or False:

Branding is a watchword in business and refers to the creation of a differentiated identity or position for a product, service, or even a company.
1.  
2.  

Question 17 of 34

Question 18 of 34

18. True or False:

Content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less.
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2.  

Question 18 of 34

Question 19 of 34

19. What does  “Marcoms” stand for?
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2.  
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Question 19 of 34

Question 20 of 34

20. True or False:

There have been many studies about synergy between SEO and PPC. Most studies show that incremental clicks are generated on branded SEO terms with PPC ads served also.
1.  
2.  

Question 20 of 34

Question 21 of 34

21. The use of the word ‘video’ in email subject lines increases open rates by how much?
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Question 21 of 34

Question 22 of 34

22. The term used to describe a tracking model that tracks key metrics across different channels is known as what?
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Question 22 of 34

Question 23 of 34

23. Which popular software platform used for creating animations and desktop applications is slowly being faded out in favour of newer technologies such as HTML5?
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Question 23 of 34

Question 24 of 34

24. Digital ad spend in the UK grew by 16.4% in 2015, with over £8.6 billion being spent online, but which was the top spending channel?
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Question 24 of 34

Question 25 of 34

25. According to the IAB, which digital ad spend format saw the biggest growth last year?
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Question 25 of 34

Question 26 of 34

26. Programmatic advertising has become a buzz word in marketing circles over the last few years, and spend rose by £1.6 billion in 2016. But what percentage of display ad spend does the IAB predict programmatic will occupy by 2019?
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Question 26 of 34

Question 27 of 34

27. What does OPM stand for?
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Question 27 of 34

Question 28 of 34

28. Cashback, loyalty and deal websites have become big business in the UK. According to the full year 2015 study, what percentage of UK e-commerce retail sales was attributed to these sites?
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Question 28 of 34

Question 29 of 34

29. SEO, PPC and Online Performance Marketing are all revenue driving channels.

Social media is also considered a marketing channel, but what percentage of marketers believe it drives a return on investment?
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4.  

Question 29 of 34

Question 30 of 34

30. True or False:

Tech and data are becoming more and more important for integrated marketing campaigns.

Over 70% of top marketing teams will increase spending on marketing tools and tech in the next two years.
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2.  

Question 30 of 34

Question 31 of 34

31. Understanding online and offline synergy data became much easier to track and understand in 2013 when Google launched which new analytics program?
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Question 31 of 34

Question 32 of 34

32. The abbreviation ROPO stands for what?
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Question 32 of 34

Question 33 of 34

33. Which of the following is not a common web analytics system?
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Question 33 of 34

Question 34 of 34

34. Fill in the Gap:

Just collecting and storing information isn’t enough to produce real business or marketing value. Analytics technologies are necessary to ____
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Question 34 of 34


 

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