Integrated Marketing PRO Skills Test

.Competency PRO EXPERT

Do something. Get results. Decide if it’s worth repeating.

Our experts created this test to challenge your knowledge.

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We recommend you remember your score & re-take this is 3 months... see how much you have improved.

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Integrated Marketing PRO Skills Test - Expert

Find out where you sit on the Guru-sphere in Integrated Marketing

 

Question 1 of 28

1. How did integrated marketing communications (IMC) revolutionise the role of marketing?
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Question 2 of 28

2. Fill in the Gap:

The “law of primacy” is essential when ________
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Question 2 of 28

Question 3 of 28

3. The essential value of integrating public relations with marketing is the added value to product publicity.
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Question 3 of 28

Question 4 of 28

4. The method by which companies analyze customer data or other types of information in an effort to identify patterns and discover relationships between different data elements is often referred to as:
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Question 5 of 28

5. A good mission statement should weave through the fabric of a business, including marketing.

It should also be ___________
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Question 5 of 28

Question 6 of 28

6. What are you actually doing when you engage in cross channel marketing?
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Question 7 of 28

7. What is taxonomy?
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Question 8 of 28

8. Your next marketing campaign uses data acquired from another marketer – what’s this data actually called?
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Question 9 of 28

9. Data is vitally important for marketers to make advertising and budget decisions, but in a recent survey, UK consumers don’t want advertisers collecting their data.

What percentage of UK smartphone owners said advertisers should not be allowed to collect any data on them whatsoever?
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Question 10 of 28

10. What does data activation entail?
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Question 11 of 28

11. True or False:

Native advertising is becoming a hugely popular adveritisng channel for publishers, and grew by 50% in 2015.
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Question 11 of 28

Question 12 of 28

12. Fill in the Gap:

The primary aim behind an integrated marketing strategy is to _____________
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Question 13 of 28

13. Which of the following does NOT help brands maximise their marketing communications efforts?
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Question 14 of 28

14. Fill in the Gap:

For there to be a demand for products and services, there must be _________
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Question 15 of 28

15. Fill in the Gap:

A target market characteristic that focuses on repeat business is __________.
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Question 15 of 28

Question 16 of 28

16. Which of the following best describes why the Internet has increased the role of word-of-mouth in integrated marketing communications?
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Question 16 of 28

Question 17 of 28

17. Whilst mobile usage continues to grow globally, what percentage of the world’s smartphone users are using mobile ad blocking browsers?
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Question 17 of 28

Question 18 of 28

18. Fill in the Gap:

The rise in mobile usage has led to brands developing marketing plans that capture customers early in the decision making process, during ‘I want to know’ and ‘I want to be inspired’.

This is known as _________ marketing.
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Question 18 of 28

Question 19 of 28

19. Fill in the Gap:

According to Google research, __________% of multiple device owners switch between screens to complete tasks.
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Question 20 of 28

20. True or False:

Multi-channel marketing requires a holistic view of your customers’ interaction with your brand, both online and offline.
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Question 20 of 28

Question 21 of 28

21. Tracking KPIs and data across all channels, platforms and devices means you can do what?
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Question 21 of 28

Question 22 of 28

22. If you are a retailer, it’s likely that the majority of your revenue will fall over the Christmas period.

How do you keep sales afloat during the rest of the year?
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Question 22 of 28

Question 23 of 28

23. When planning a digital marketing strategy, many brands follow the PEO media model, but what does PEO stand for?
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Question 23 of 28

Question 24 of 28

24. True or False:

When it comes to Earned Media, UK PR and marketing professionals are now more likely to use social media influencers than ‘traditional’ celebrities.
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Question 24 of 28

Question 25 of 28

25. Fill in the Gaps:

Even with a robust PEO media model, marketing across platforms and devices isn’t easy.

For example, recent studies found attention is divided in the UK living room, with viewers constantly shifting across screens.

During ad breaks, ____ watch ads in full, and ____ use a connected device, such as a tablet or smartphone
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Question 25 of 28

Question 26 of 28

26. All online marketing channels ultimately rely on the performance of a website in order to drive optimum conversions.

With more users shopping for products and services on smartphones, mobile performance is paramount. In order to help speed up the mobile web, Google launched AMP in February 2016.

But what does AMP stand for?
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Question 26 of 28

Question 27 of 28

27. iBeacons are a new in-store technology that connect information such as availability and offers to users’ smartphones…but what technology does it use to connect?
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Question 27 of 28

Question 28 of 28

28. With the introduction of Google Glass in 2015, Virtual Reality (VR) and Augmented Reality (AR) may soon become a big part of the marketing mix, affecting all channels and devices.

How much was the VR market predicted to be worth last year?
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Question 28 of 28


 

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