Digital Strategy PRO Skills Test

.Competency PRO STARTING OUT

Your Strategy: if you can’t explain it simply, you don’t understand it well enough.

Our experts created this test to challenge your knowledge.

Take your time & tackle it honestly.

We recommend you remember your score & re-take this is 3 months... see how much you have improved.

Good Luck

Digital Strategy PRO Skills Test - Starting Out

Find out where you sit on the Guru-sphere in Digital Strategy

 

Question 1 of 30

1. Why do companies create digital marketing strategies?
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Question 2 of 30

2. True or False:

You can run a digital marketing campaign without a digital marketing strategy.
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Question 2 of 30

Question 3 of 30

3. What area(s) would be ways of digital marketing?
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Question 3 of 30

Question 4 of 30

4. SWOT analysis is a common structured planning method to support strategy setting.

What does the ‘O’ in the acronym stand for?
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Question 4 of 30

Question 5 of 30

5. Who should have a digital marketing strategy?
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Question 5 of 30

Question 6 of 30

6. What does CTA refer to?
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Question 7 of 30

7. Which of these hasn’t been a Google algorithm update?
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Question 7 of 30

Question 8 of 30

8. Fill in the Blank:

On average, US internet user spend  hours per day with digital media

Question 8 of 30

Question 9 of 30

9. Which factors does Google NOT consider in its Quality Score rating?
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Question 9 of 30

Question 10 of 30

10. True or False

Last click attribution is the optimal multi-channel attribution model
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Question 10 of 30

Question 11 of 30

11. Which of these are acquisition channels?
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Question 11 of 30

Question 12 of 30

12. What is programmatic buying?
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Question 12 of 30

Question 13 of 30

13. Which of the following is not an ad extension?
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Question 13 of 30

Question 14 of 30

14. To avoid showing users ads too often when using AdWords re-targeting, which setting should you use?
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Question 14 of 30

Question 15 of 30

15.

What’s the active internet user penetration (%) in the UK as per Jan 2016?

1

Question 15 of 30

Question 16 of 30

16. Why are your site’s meta descriptions important?
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Question 16 of 30

Question 17 of 30

17. Which of the following sitemap types does Google not currently support?
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Question 17 of 30

Question 18 of 30

18. Which model are most affiliate programs based on in the UK?
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Question 18 of 30

Question 19 of 30

19. True or False:

As long as an email isn’t bouncing, I can be certain it reaches the recipient’s inbox.
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Question 19 of 30

Question 20 of 30

20. Multiple Choice:

Resource allocation is at the core of digital strategy development. Which of these resources need to be considered?
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Question 20 of 30

Question 21 of 30

21. True or False:

Setting goals and forecasting are two of the most important things when allocating marketing budgets.
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Question 21 of 30

Question 22 of 30

22. Engaging with bloggers is a technique practised by many brands.

What are Google’s guidelines with regards to blogger gifting?
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Question 22 of 30

Question 23 of 30

23. What is Google’s search engine market share (%) in the UK as of March 2016?

80

Question 23 of 30

Question 24 of 30

24. True or False:

Real-Time-Bidding (RTB) is the same as programmatic advertising.
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Question 24 of 30

Question 25 of 30

25. True or False:

An ad exchange is the same as a demand-side platform.
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Question 25 of 30

Question 26 of 30

26. How many UK web users over 18 years use ad blocking software to strip ads from digital content?
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Question 26 of 30

Question 27 of 30

27. Which of the following elements is not analysed as part of Facebook’s News Feed Algorithm?
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Question 27 of 30

Question 28 of 30

28. What is the correct definition of a site’s bounce rate?

Bounce rate is…

 
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Question 28 of 30

Question 29 of 30

29. True or False:

Facebook only allows you to select cities and countries to target geographically.
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Question 29 of 30

Question 30 of 30

30. What does ROPO refer to in the context of consumer buying behaviour?
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Question 30 of 30


 

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