Digital Strategy PRO Skills Test

.Competency PRO EXPERT

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Digital Strategy PRO Skills Test - Expert

Find out where you sit on the Guru-sphere in Digital Strategy

 

Question 1 of 30

1. How much was spent on digital advertising in the UK in 2015?
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Question 1 of 30

Question 2 of 30

2. True or False:

Reaching the right audience, motivating the target audience to take action and driving return on investment are three of the most common goals when it comes to digital marketing strategies.
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Question 2 of 30

Question 3 of 30

3. Which digital marketing channel did UK marketers spend most of their budgets on last year?
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Question 3 of 30

Question 4 of 30

4. Objectives are sometimes described as SMART.

What does the ‘M’ in this acronym stand for?
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Question 4 of 30

Question 5 of 30

5. True or False:

The process of audience segmentation is the process of dividing a larger audience into smaller segments to group people who have similar needs, values or characteristics.
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Question 5 of 30

Question 6 of 30

6. Which of the following isn’t a demographic criteria?
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Question 6 of 30

Question 7 of 30

7. What is psychographic target market segmentation?
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Question 7 of 30

Question 8 of 30

8. True or False

Building Awareness is the most important stage of the marketing funnel.
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Question 8 of 30

Question 9 of 30

9. How is ROI (Return of Investment) calculated?
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Question 9 of 30

Question 10 of 30

10. Your CPC has gone up and you are wondering if competitors are appearing for your terms.

Which report can you use?
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Question 10 of 30

Question 11 of 30

11. Which of the following is not a utm tracking variable?
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Question 11 of 30

Question 12 of 30

12. True or False:

Content marketing is a strategic marketing approach focused on creating valuable, relevant and consistent content.
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Question 12 of 30

Question 13 of 30

13. What is the active social media user penetration (%) in the UK as per Jan 2016?

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Question 13 of 30

Question 14 of 30

14. Which of the following social media platforms is not in the top 5 active social media platforms for UK internet users as of Jan 2016?
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Question 14 of 30

Question 15 of 30

15.

What is the CTOR in the context of email marketing?

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Question 15 of 30

Question 16 of 30

16. Which of these factors damage your email deliverability?
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Question 16 of 30

Question 17 of 30

17. True or False:

Google AdWords Conversions should  match up to Google Analytics Transactions.
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Question 17 of 30

Question 18 of 30

18. True or False:

Dynamic Search Ads do not require any segmentation.
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Question 18 of 30

Question 19 of 30

19. Which of the following social networks has opened up advertising to all businesses in the United Kingdom (as of May 2016)?
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Question 19 of 30

Question 20 of 30

20. True or False:

Every website should consider setting up AMP (Accelerated Mobile Pages) as a way to build web pages for static content that render fast.
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Question 20 of 30

Question 21 of 30

21. The Canonical element is a crawlability tag that indicates if a webpage should appear in a search engine’s index.

Which of these scenarios can not be resolved by using the canonical tag?
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Question 21 of 30

Question 22 of 30

22. What is the most important thing to consider for content marketing?
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Question 22 of 30

Question 23 of 30

23. Which metric is a better measurement for e-commerce performance. CPA (cost per acquisition) or ROI (return on investment)?
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Question 23 of 30

Question 24 of 30

24. Which of these elements is not a factor in Google’s algorithm for organic search?
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Question 24 of 30

Question 25 of 30

25. Where can you access keyword level insights around your site’s organic search traffic including impressions, clicks, average ranking by keyword?
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Question 25 of 30

Question 26 of 30

26. Which of these advertising formats were not in the top five most trusted online ad formats according to a study?
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Question 26 of 30

Question 27 of 30

27. What’s the percentage of the UK population watching digital video content at least once per month?
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Question 27 of 30

Question 28 of 30

28. How much of their time online do internet users in the UK spend on smartphones?

 
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Question 28 of 30

Question 29 of 30

29. What is SOSTAC®?
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Question 29 of 30

Question 30 of 30

30. What is the dark social?
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Question 30 of 30


 

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