Conversion Rate Optimisation PRO Skills Test

.Competency PRO EXPERIENCED

In CRO, there is no such thing as failure; there are only results.

Our experts created this test to challenge your knowledge.

Take your time & tackle it honestly.

We recommend you remember your score & re-take this is 3 months... see how much you have improved.

Good Luck.

Conversion Rate Optimisation Skills Test - Experienced

Find out where you sit on the Guru-sphere in CRO

 

Question 1 of 31

1. What is the core purpose of conversion rate optimisation?
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Question 1 of 31

Question 2 of 31

2. What is the role of a conversion optimisation specialist?
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Question 2 of 31

Question 3 of 31

3. True or False:

The key qualities of a CRO consultant are: multi-disciplinary, non-stop learner, critical thinker, good people skills.
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Question 3 of 31

Question 4 of 31

4. How do you calculate Conversion Rate (CR)?
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Question 4 of 31

Question 5 of 31

5. How do you calculate Return on Investment (ROI)?
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Question 5 of 31

Question 6 of 31

6. Multiple Choice:

Which of these statements are CRO objectives?
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Question 6 of 31

Question 7 of 31

7. Which should you undertake first, SEO or CRO, to improve conversion opportunity?
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Question 7 of 31

Question 8 of 31

8. Which of these is an example of a ‘commercial’ (and not ‘informational’ or ‘branded’) keyword?
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Question 8 of 31

Question 9 of 31

9. Multiple Choice:

Which forms of user research are often used to inform and develop hypothesis for testing?
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Question 9 of 31

Question 10 of 31

10. Which of the following user research outputs can be used to better understand the user audience and define segments for targeting?
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Question 10 of 31

Question 11 of 31

11. Which online sources can help CRO specialists drill down into individual issues that may prevent users from converting?
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Question 11 of 31

Question 12 of 31

12. Which of the following analytics activities will identify potential form leakage?
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Question 12 of 31

Question 13 of 31

13. In which ways can CRO support Paid, Social and Display Advertising efforts?
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Question 13 of 31

Question 14 of 31

14. Which of the following is a usability engineering method for finding usability problems in a user interface design?
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Question 14 of 31

Question 15 of 31

15. In an optimised campaign, what should the ratio of links on a landing page be to the number of campaign conversion goals?
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Question 15 of 31

Question 16 of 31

16. True or False:

CTA buttons should typically use a unique aesthetic treatment that differentiates them from other content,
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Question 16 of 31

Question 17 of 31

17. True or False:

Resource and the effort required to design and implement a test is a factor to be considered when prioritising test hypothesis.
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Question 17 of 31

Question 18 of 31

18. Which factors should you NOT consider when prioritising test ideas?
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Question 18 of 31

Question 19 of 31

19. Segmenting traffic amongst two or more different versions of a webpage is an example of which common testing technique?
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Question 19 of 31

Question 20 of 31

20. If you have a web page where several elements are up for debate (e.g. sign-up form, header, text and footer), which testing method would you use?
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Question 20 of 31

Question 21 of 31

21. True or False:

Multivariate, or full factorial testing, is often recommended for sites that have a low amounts of daily traffic.
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Question 21 of 31

Question 22 of 31

22. Mirroring copy on a Pay-Per-Click landing page with the copy from the ad to determine whether this  improves conversion rates is an example of which testing method?
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Question 22 of 31

Question 23 of 31

23. Which two techniques are used to illustrate a potential design treatment of a web page or variation to the development team?
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Question 23 of 31

Question 24 of 31

24. Simple changes to website elements (e.g. text, image or colour changes) can be made using which function of most testing tools?
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Question 24 of 31

Question 25 of 31

25. How many concurrent A/B tests can you have sending data to the Universal version of Google Analytics?
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Question 25 of 31

Question 26 of 31

26. You have configured your test and are experiencing a ‘flicker’ or ‘flash’ effect, where the original page shows briefly before the variation loads.

What is this an indication of?
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Question 26 of 31

Question 27 of 31

27. Some testing tools allow you to segment audiences to target specific visitor types.

How is this typically done?
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Question 27 of 31

Question 28 of 31

28. True or False:

Statistical significance is the same as statistical validity.
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Question 28 of 31

Question 29 of 31

29. Multiple Choice:

The overall outcome of your test is ‘no significant difference’ between test variations, what do you do next?
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Question 29 of 31

Question 30 of 31

30. Fill in the Gap:

Heatmaps can be used during test analysis to determine ___________.
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Question 30 of 31

Question 31 of 31

31. Which common mistakes should any good CRO consultant avoid?
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Question 31 of 31


 

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