Content Marketing PRO Skills Test

.Competency PRO EXPERIENCED

Can you tell the difference between content & content marketing in 30 seconds?

Our experts created this test to challenge your knowledge.

Take your time & tackle it honestly.

We recommend you remember your score & re-take this is 3 months... see how much you have improved.

Good Luck.

Content Marketing PRO Skills Test - Experiened

Use this test to find out where you sit on the Guru-sphere in Content Marketing

 

Question 1 of 30

1. What is strategic content marketing?
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Question 2 of 30

2. According to the 1974 book “Magazine Editing and Production by J.W. Click and Russell N. Baird” content is what?
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Question 2 of 30

Question 3 of 30

3. True or False:

Great digital marketing is about finding a balance between content marketing and SEO.
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Question 3 of 30

Question 4 of 30

4. What should the first step be in any content marketing strategy?
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Question 4 of 30

Question 5 of 30

5. True or False:

Content marketing is more about brand awareness and thought leadership rather than customer acquisition.
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Question 5 of 30

Question 6 of 30

6. What is short form content?
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Question 6 of 30

Question 7 of 30

7. True or False:

Content marketing works best when you have researched your audience in terms of the types of content they like.
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Question 7 of 30

Question 8 of 30

8. Fill in the Gap:

Content should always ___________.
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Question 8 of 30

Question 9 of 30

9. What is the most popular form of content marketing for businesses?
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Question 9 of 30

Question 10 of 30

10. What is the most important element of your content distribution strategy?
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Question 10 of 30

Question 11 of 30

11. Which of these is metrics is most commonly used by content marketers?
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Question 11 of 30

Question 12 of 30

12. Which of these goals is least appropriate when it comes to measuring content marketing success?
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Question 12 of 30

Question 13 of 30

13. Should your content marketing strategy be documented?
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Question 13 of 30

Question 14 of 30

14. True or False:

Keyword research is a crucial part of your content marketing strategy.
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Question 14 of 30

Question 15 of 30

15.

What’s a good way of ensuring you make the most out of a specific content asset?

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Question 15 of 30

Question 16 of 30

16. True or False:

Videos are the most effective way to achieve content marketing success.
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Question 16 of 30

Question 17 of 30

17. True or False:

Creating great content is the most important step in successful content marketing.
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Question 17 of 30

Question 18 of 30

18. Which of these is not a content marketing tool?
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Question 18 of 30

Question 19 of 30

19. True or False:

Facebook is currently the most important social media platform for content promotion.
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Question 19 of 30

Question 20 of 30

20. What are the key metrics for measuring the success of content marketing?
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Question 20 of 30

Question 21 of 30

21. True or False:

Content marketing should be held accountable like other marketing channels.
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Question 21 of 30

Question 22 of 30

22. Great content marketing is achieved through which balance between creation and distribution?
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Question 22 of 30

Question 23 of 30

23. True or False:

A high bounce rate means that your content needs to be improved.
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Question 23 of 30

Question 24 of 30

24. What should be a priority in content production?
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Question 24 of 30

Question 25 of 30

25. What is content?
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Question 25 of 30

Question 26 of 30

26. True or False:

A Creative Commons (CC) license is one of several public copyright licenses that enable the free distribution of otherwise copyrighted work.
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Question 26 of 30

Question 27 of 30

27. Which of these is not a desktop publishing file format?
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Question 27 of 30

Question 28 of 30

28. The title tag is an important SEO signal for search engine algorithms.

What’s the title tag length Google displays in its search engine results?
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Question 28 of 30

Question 29 of 30

29. Which of the following file formats can include animation?
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Question 29 of 30

Question 30 of 30

30. What does the acronym CDN stand for?
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Question 30 of 30


 

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