Social Media Skills Test

.Competency

Are you 1 of the 94 people who call themselves an Social Media Guru in the UK?

Do you want to be? Of course you do!

Well, you need to prove yourself first.

Our experts have pulled together a quick, and free, Skills Test on Social Media; a series of questions as a taster to put your ability to the test. Simply answer the questions and get instant feedback – but no cheating!

Social Media Skills Test

Find out where you sit on the Guru-sphere in Social Media

 

Question 1 of 15

1. Engagement on Social Media is the holy grail for marketers – be it likes, shares, comments or a cheeky emoji.

Whilst many of these are vanity metrics, bloggers, vloggers & other online influencers thive off our reaction.

But what is the most used Emoji on Instagram?
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Question 1 of 15

Question 2 of 15

2. A picture paints 1000 words. But what if you put text on it, and post it as an Ad on a Social Network?

How does text influence your ad on Facebook?
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Question 2 of 15

Question 3 of 15

3. Tone of Voice on Social Media is important. We react better to humour, but many posts begin with ‘*RANT*’.

How do Brands manage to grab & keep our attention? What do we react better towards:
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Question 3 of 15

Question 4 of 15

4. Snapchat has rocketed to prominance over the last few years with it’s launch of Stories and amazingly quirky filters.

This has resulted in many under 16’s using it to communicate with their friends.

What do you think their security policy is for the below:

One 15-year-old boy exchanged Snaps with a 14-year-old girl. At first, they were fun. Soon she was sending photos of her wearing just her underwear. Eventually she sent some Snaps showing her topless. The boy saved them. When his mother discovered the pictures, she was shocked and checked the state laws. Because the girl was 14, it was considered child pornography possession for her son to have those photos on his phone. The girl’s parents could press charges, and he most likely would have to register as a sex offender.

What responsibility do Snapchat take in this scenario?
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Question 4 of 15

Question 5 of 15

5. Reaching your audience frequently is important and Social Media makes this infinitely easier to do this in the current digital age.

But, how many times do you think 75% of Facebooks users visit the platform?

 
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Question 5 of 15

Question 6 of 15

6. Millenials – the first generation to grow up with a mobile phone in their childhood, the first to understand the internet and the first to embrace Social Media.

But what percentage of Millenials Twitter Accounts visit Twitter daily?
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Question 6 of 15

Question 7 of 15

7. Researching online prior to making a purchase is now a given. Price-matching, reading reviews and finding the perfect product is made easy with Social Media.

But which platform do 93% of it’s users regularly visit as part of their purchase planning decision?
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Question 7 of 15

Question 8 of 15

8. YouTube is the 2nd largest search engine in the world… behind Google.

And with the growth of Mobile & Video in recent years, users are utilising the platform on their phones more and more.

But what percentage of YouTube videos are now watched on a Mobile?
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Question 8 of 15

Question 9 of 15

9. LinkedIn are jumping on the Video bandwagon and have launched LinkedIn Video in Aug 2017.

What kind of impact do you think this has had on engagement on a typically professional network?
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Question 9 of 15

Question 10 of 15

10. Continuing the Video on Social Media theme, let’s turn our attention to format.

True or False:

On Facebook, Videos viewed on a Mobile held in a vertical position attract 400% more engagement than those in horizontal.
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Question 10 of 15

Question 11 of 15

11. Live Video is a must for brands on Social Media – and Facebook continues to lead the way.

But how does boosting you Facebook Live Video work?
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Question 11 of 15

Question 12 of 15

12. Fill in the blank with either:

140   |   142   |   149   |   155   |   160

 

The character limit, when posting on Twitter, is characters.

 

Question 12 of 15

Question 13 of 15

13. Social Media reaches the masses, and with the rise in Video, engagement levels are high.

What is the most successful way to involve video into your Facebook strategy?
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Question 13 of 15

Question 14 of 15

14. What is the fastest growing age bracket on Facebook?
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Question 14 of 15

Question 15 of 15

15. TRUE OR FALSE

You can purchase Social Media ads via CPC (Cost per click), but beware as Seasonality affect the price.
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Question 15 of 15


 

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