PPC Skills Test

.Competency

Are you 1 of the 33 people who call themselves an PPC Guru in the UK?

Do you want to be? Of course you do!

Well, you need to prove yourself first.

Our experts have pulled together a quick, and free, Skills Test on PPC; a series of questions as a taster to put your ability to the test. Simply answer the questions and get instant feedback – but no cheating!

PPC Skills Test

Find out where you sit on the Guru-sphere in PPC

 

Question 1 of 17

1. How Many Paid adverts appear above the organic results on a typical search engine results page?
1.  
2.  
3.  
4.  
5.  

Question 1 of 17

Question 2 of 17

2. True or False,

Your total advertising spend has an influence on your ability to rank in prime positions?
1.  
2.  

Question 2 of 17

Question 3 of 17

3. What is the impact of poor landing page quality on an ad group?
1.  
2.  
3.  
4.  

Question 3 of 17

Question 4 of 17

4. When do advertisers accrue costs on Google search in AdWords?
1.  
2.  
3.  
4.  

Question 4 of 17

Question 5 of 17

5. Multiple Choice – Choose those that apply:

If you target phrased matched keyword “shoes” and have a negative keyword “used” in your account, your ad would appear for which one of the following search queries?
1.  
2.  
3.  
4.  

Question 5 of 17

Question 6 of 17

6. If you’ve set a maximum CPC bid of £0.50 for your ads and the next most competitive bid is only £0.30 for the same ad position, what is the maximum CPC that you would pay in order for your ad to appear on the top position?

*Assuming that your and competitors’ Quality Score is the same and you both have relevant ad extensions in place.
1.  
2.  
3.  
4.  

Question 6 of 17

Question 7 of 17

7. True or False:

Maximum cost-per click (CPC) bid and the components of the Quality Score are the only factors that Google takes in the account when calculating AdRank.
1.  
2.  

Question 7 of 17

Question 8 of 17

8. Multiple Choice – Choose all that apply;

Which of the following are types of custom bid adjustments provided within the AdWords interface for your search campaigns?
1.  
2.  
3.  
4.  

Question 8 of 17

Question 9 of 17

9. True or False;

Advertising via Google Shopping qualifies you for inclusion in the ‘Google Certified Shops’ program.
1.  
2.  

Question 9 of 17

Question 10 of 17

10. Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when…
1.  
2.  
3.  
4.  

Question 10 of 17

Question 11 of 17

11. True or False;

An advertiser in Canada wants to view ads as they would appear to users in Mexico, they should use the Ad Preview and Diagnosis Tool.
1.  
2.  

Question 11 of 17

Question 12 of 17

12. True or False;

Linking a Google My Business account to the relevant AdWords account automatically update validated addresses used for ads.
1.  
2.  

Question 12 of 17

Question 13 of 17

13. Which tool would you use test new logic in an application that uses the AdWords Application Programming Interface (API) without modifying a live AdWords campaign?
1.  
2.  
3.  
4.  

Question 13 of 17

Question 14 of 17

14. Multiple Choice – Choose all that apply:

Which of the following are benefits of updating product-related ad copy using Ad Customisers?
1.  
2.  
3.  
4.  

Question 14 of 17

Question 15 of 17

15. Which report type allows you to tie together paid revenue data with matching organic SERP performance data?
1.  
2.  
3.  
4.  
5.  

Question 15 of 17

Question 16 of 17

16. What can you do to prevent irrelevant display traffic from mobile devices?
1.  
2.  
3.  
4.  

Question 16 of 17

Question 17 of 17

17. Fill in the gap with either:

– Website deep link

– App index

– Custom deep link

– Inique identifier code

Advertisers can promote their apps using app promotion campaigns.

gives your app users the ability to open your app directly from other apps by clicking a link.

Question 17 of 17


 

Search courses

This is some text regarding signing up to the Digital Co's membership.

Learn more