Integrated Marketing Skills Test

.Competency

Are you 1 of the 19 people who call themselves an Marketing Jedi in the UK?

Do you want to be? Of course you do!

Well, you need to prove yourself first.

Our experts have pulled together a quick, and free, Skills Test on Integrated Marketing; a series of questions as a taster to put your ability to the test. Simply answer the questions and get instant feedback – but no cheating!

Integrated Marketing Skills Test

Find out where you sit on the Guru-sphere in Integrated Marketing

 

Question 1 of 15

1. So, what is Integrated Marketing?
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Question 1 of 15

Question 2 of 15

2. Integrated Marketing is known as something else, what is it?
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Question 2 of 15

Question 3 of 15

3. Multiple Choice

Only 10% of businesses can declare they have a robust integrated marketing strategy; what are the key reasons the other 90% cannot?
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Question 3 of 15

Question 4 of 15

4. Multiple Choice

What should an effective integrated marketing strategy consider?
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Question 4 of 15

Question 5 of 15

5. An intregrated marketing strategy should consider all stages of the customer journey; how many people are researching online before making a purchase?
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Question 5 of 15

Question 6 of 15

6. Click on and Fill in the blank with either:

34   |   48   |   65   |   80

Did you know that percent of your customers expect a consistent experience across Desktop & Mobile?

Question 6 of 15

Question 7 of 15

7. Acquisition, Acquisition Acquisition! Marketing your product/service to new customers is expensive, but just how much cheaper is it to target existing clientèle?
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Question 7 of 15

Question 8 of 15

8. To the nearest 10%, what percentage of your customers expect real-time customer service – either via Live Chat, Call Centre or Social Media platforms?

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Question 8 of 15

Question 9 of 15

9. How many of your customers enjoy existing cross-channel marketing experiences from other brands?
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Question 9 of 15

Question 10 of 15

10. Without data, you are just another person with an opinion. Customer experience can be hard to quantify…

… So lets look at the cost of getting it wrong:  what is the estimated cost of having a poor Omni-channel strategy?
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Question 10 of 15

Question 11 of 15

11. Organic search is critical to a businesses online performance, but exactly how many senior marketers consider SEO when creating an Omni-channel marketing campaign?
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Question 11 of 15

Question 12 of 15

12. Click on and Fill in the blank with either:

45   |   60   |   75   |   90

A  multi-channel experience has a lasting effect on a customer; a bad experience means only 33% of customers will come back and purchase from the brand again.

But did you know that if you provide your customers with a good multi-channel experience,  percent will return?

Question 12 of 15

Question 13 of 15

13. What do 44% of customers see as the most important feature on any website experience?
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Question 13 of 15

Question 14 of 15

14. Almost 70% of senior marketers consider integrated marketing as a priority, but how many see mobile as part of their strategy?
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Question 14 of 15

Question 15 of 15

15. Integrated marketing can be cost-effective, but what is the Life-time Value (LVT) of a Multi-channel shopper Vs a Single-channel shopper?
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Question 15 of 15


 

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