Display & Programmatic Skills Test

.Competency Display & Programmatic Advertising Skills Test

Are you 1 of the 18 people who call themselves an Advertising Guru in the UK?

Do you want to be? Of course you do!

Well, you need to prove yourself first.

Our experts have pulled together a quick, and free, Skills Tests on Display & Programmatic Advertising; a series of questions as a taster to put your ability to the test. Simply answer the questions and get instant feedback – but no cheating!

Display & Programmatic Advertising Skills Test

Find out where you sit on the Guru-sphere in Display & Programmatic

 

Question 1 of 16

1. The acronym DSP stands for…
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2.  
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Question 1 of 16

Question 2 of 16

2. The acronym RTB stands for…
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2.  
3.  
4.  

Question 2 of 16

Question 3 of 16

3. True or False:

Prospecting is the act of serving follow-up adverts to users who have visited your site.
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2.  

Question 3 of 16

Question 4 of 16

4. Which of the following can help ensure your ads don’t suffer ‘diminishing returns’ in terms of impact on a user?
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2.  
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4.  

Question 4 of 16

Question 5 of 16

5. Multiple Choice – Choose those that apply:

Which of the following are features of Programmatic Display?
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Question 5 of 16

Question 6 of 16

6. True or False:

IAB states that a viewable impression is an impression served by an ad server where 100% of the banner area can be viewed for at least 1 second on the visitor’s screen.
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2.  

Question 6 of 16

Question 7 of 16

7. What is a DMP?
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Question 7 of 16

Question 8 of 16

8. True or False:

Supply-side Platforms (SSP) exist to allow publishers to sell their inventory to advertisers (through auctions or otherwise).
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2.  

Question 8 of 16

Question 9 of 16

9. True or False;

1st Party Data is data which you collect and own yourself.
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Question 9 of 16

Question 10 of 16

10. In surveys, what consistently come on Top of the List of concerns around engaging in programmatic buying?
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Question 10 of 16

Question 11 of 16

11. True or False:

‘Native Ads’ – content integrated into the look and feel of the host site – can be bought and sold programmatically.
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2.  

Question 11 of 16

Question 12 of 16

12. Multiple Choice – Choose those that apply:

Which of the following is a statistical method used to try and solve the ‘cross device’ tracking problem?
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Question 12 of 16

Question 13 of 16

13. Fill in the Gap with either:

– Demographic

– Lookalike

– Customer

– Database

Did you know Modelling uses information about your existing customers to define suitable targets for your customers?

Question 13 of 16

Question 14 of 16

14. According to ANA figures, advertisers suffered significant losses to bot fraud in 2015.

They estimated this figure to be between…
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2.  
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Question 14 of 16

Question 15 of 16

15. Fill in the Gap with either:

– Fraud

– Bombing

– Targeting

– Boosting

Cookie is the act of serving as many cookies to as many users as possible via low-quality inventory in order to artificially lay claim to conversion attribution.

Question 15 of 16

Question 16 of 16

16. ‘Viewable post-view’ attribution assigns subsequent conversion revenue based on…
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Question 16 of 16


 

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