Digital Strategy Skills Test

.Competency

Are you 1 of the 9 people who call themselves a Strategiser in the UK?

Do you want to be? Of course you do!

Well, you need to prove yourself first.

Our experts have pulled together a quick, and free, Skills Test on Digital Strategy; a series of questions as a taster to put your ability to the test. Simply answer the questions and get instant feedback – but no cheating!

Digital Strategy Skills Tests

Find out where you sit on the Guru-sphere in Digital Strategy

 

Question 1 of 15

1. Marketing loves an acronym. So, what does CRM stand for?
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Question 1 of 15

Question 2 of 15

2. To the average person, ‘Google’ IS the internet.

Around 95% of Google’s revenue comes from advertising, but what is the name of their Paid Search Advertising platform?
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Question 2 of 15

Question 3 of 15

3. A strong marketing strategy must have clear objectives, so you have to understand the relevant success metrics.

If you have a high CPM on your digital advertising what does it mean?
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Question 3 of 15

Question 4 of 15

4. True or False,

CMS stands for Customer Management System?
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Question 4 of 15

Question 5 of 15

5. Place these actions in chronological order based as if you were starting a digital strategy from scratch:  
  • Choose optimal channels to target audience
  • Define exact objectives and what success will look like
  • Split of budget across different channels
  • Create key messages and advert copy

Question 5 of 15

Question 6 of 15

6. The customer funnel is the journey a customer takes when purchasing a product.

How would you describe the ‘awareness’ state in the funnel?
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Question 6 of 15

Question 7 of 15

7. What is Re-marketing?
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Question 7 of 15

Question 8 of 15

8. What answer outlines the most important factors to success in Google Adwords in the correct order?

A wee clue… the first step is the most important
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Question 8 of 15

Question 9 of 15

9. A user has made a complaint on your company Facebook page.  What should you do?
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Question 9 of 15

Question 10 of 15

10. What is attribution modelling?
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Question 10 of 15

Question 11 of 15

11. You are in Google Analytics and you need to pull a report to understand the bounce rate from iPhone devices? Order the steps you would take to do so:
  • Audience
  • Devices
  • Mobile

Question 11 of 15

Question 12 of 15

12. 93% of online users start with SEO, so you cannot afford for your SEO performance to take a hit during a site migration.

Therefore, what is a 301 redirect used for during a site migration from one URL to another?
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Question 12 of 15

Question 13 of 15

13. Your customers define your business, but why is audience segmentation so crucial for digital campaigns?
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Question 13 of 15

Question 14 of 15

14. True or False,

You have noticed a big spike in your brand CPC’s overnight on Adwords, so, the first thing you do is set up automated bidding rules within bid management software.
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Question 14 of 15

Question 15 of 15

15.

Which type of social platform is the fastest growing?

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Question 15 of 15


 

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