Digital Analytics Skills Test

.Competency Digital Analytics Skills Test

Are you 1 of the 116 people who call themselves an Data Jedi in the UK?

Do you want to be? Of course you do!

Well, you need to prove yourself first.

Our experts have pulled together a quick, and free, Skills Test on Digital Analytics; a series of questions as a taster to put your ability to the test. Simply answer the questions and get instant feedback – but no cheating!

Digital Analytics Skills Test

Find out where you sit on the Guru-sphere in Digital Analytics

 

Question 1 of 16

1. True or False:

Google Analytics provides keyword data on traffic arriving from Google searches
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2.  

Question 1 of 16

Question 2 of 16

2. What is the most basic form of attribution, and the one used as standard by most analytics packages?
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2.  
3.  
4.  

Question 2 of 16

Question 3 of 16

3. What is the correct calculation for ‘Return on Investment’?
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Question 3 of 16

Question 4 of 16

4. True or False:

Web analytics packages track user behaviour mainly by executing javascript via the users browser
1.  
2.  

Question 4 of 16

Question 5 of 16

5. Fill in the Gap with either:

– Daily

– Intelligence

– Analytics

– Custom

A feature which allows Google Analytics to alert you to meaningful changes in recorded website behaviour is call ‘ Events’.

Question 5 of 16

Question 6 of 16

6. Multiple Choice – Choose those that apply:

Which of the following may cause different reporting and analytics packages to show differing visit and revenue figures?
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2.  
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4.  

Question 6 of 16

Question 7 of 16

7. True or False:

Google Tag Manager allows you to manage Google Analytics deployments without the need for development resource each time you wish to update.
1.  
2.  

Question 7 of 16

Question 8 of 16

8. Which of the following pair of companies and analytics tools is completely made-up?
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2.  
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4.  

Question 8 of 16

Question 9 of 16

9. True or False;

You can import AdWords data into Google Analytics but not Google Analytics data into AdWords.
1.  
2.  

Question 9 of 16

Question 10 of 16

10. The standard cookie length for cookies set by Google Analytics tags is…
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4.  

Question 10 of 16

Question 11 of 16

11. What would the Google Analytics property ID format look like in a piece of tracking code?
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Question 11 of 16

Question 12 of 16

12. Fill in the Gap with either:

– Universal Analytics

– Cross-Device Tracking

– Measurement Protocol

– Roll-up Reporting

Did you know,  is the Google Analytics process which would allow you to send hit data from IoT devices such as smart fridges and self-driving cars?

Question 12 of 16

Question 13 of 16

13. True or False:

Clickstream analysis refers to the practice of analysing real-time data.
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2.  

Question 13 of 16

Question 14 of 16

14. Multiple Choice – Choose those that apply –

Identify to Hit-level metrics in the following list:
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Question 14 of 16

Question 15 of 16

15. Fill in the Gap with either:

– Cohort

– Population

– Segmentation

– Demographic

Analysis of a group of users broken into related subgroups which share similar characteristics (e.g. first visit date) is known as Analysis.

Question 15 of 16

Question 16 of 16

16. Multiple Choice – Choose those that apply:

When running an AB test to gauge impact on conversion rate, which of the following need to be considered in order to assess if your results have statistical significance?
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Question 16 of 16


 

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