Conversion Rate Optimisation Skills Test

.Competency

Are you 1 of the 11 people who call themselves an Optimisation Geek in the UK?

Do you want to be? Of course you do!

Well, you need to prove yourself first.

Our experts have pulled together a quick, and free, Skills Test on Conversion Rate Optimisation; a series of questions as a taster to put your ability to the test. Simply answer the questions and get instant feedback – but no cheating!

Conversion Rate Optimisation Skills Test

Find out where you sit on the Guru-sphere in CRO

 

Question 1 of 20

1. Which of the following skills are NOT required in a CRO professional or team?
1.  
2.  
3.  
4.  
5.  
6.  

Question 1 of 20

Question 2 of 20

2. At what key stage in the CRO process would you identify the test type and detail the experiment variations?
1.  
2.  
3.  
4.  

Question 2 of 20

Question 3 of 20

3. What information is vital before undertaking a CRO campaign?
1.  
2.  
3.  

Question 3 of 20

Question 4 of 20

4. What type of data is most helpful in constructing test hypotheses?
1.  
2.  
3.  
4.  

Question 4 of 20

Question 5 of 20

5. Multiple Choice:

Which two metrics ultimately define your CRO success?
1.  
2.  
3.  
4.  
5.  

Question 5 of 20

Question 6 of 20

6. What’s the difference between ‘bounce rate’ and ‘exit rate’?
1.  
2.  
3.  

Question 6 of 20

Question 7 of 20

7. What’s NOT an example of a conversion?
1.  
2.  
3.  
4.  
5.  

Question 7 of 20

Question 8 of 20

8. How can you use photographs of people to support calls to action?
1.  
2.  
3.  

Question 8 of 20

Question 9 of 20

9. True or False:

You simply implement design changes that have been winners for other companies.
1.  
2.  

Question 9 of 20

Question 10 of 20

10. Where should call to actions (CTAs) be placed to increase click through?
1.  
2.  
3.  

Question 10 of 20

Question 11 of 20

11. Which button colour works best?
1.  
2.  
3.  
4.  

Question 11 of 20

Question 12 of 20

12. When you’ve developed your hypothesis, how do you choose what to test first?
1.  
2.  
3.  

Question 12 of 20

Question 13 of 20

13. True or False:

Multivariate Testing (MVT) is a test with multiple variations of the same page.
1.  
2.  

Question 13 of 20

Question 14 of 20

14. Why would you want to test the exact same page against itself?
1.  
2.  
3.  

Question 14 of 20

Question 15 of 20

15.

How long should you run an A/B test for?

1.  
2.  
3.  
4.  

Question 15 of 20

Question 16 of 20

16. What’s the most important thing to measure when testing?
1.  
2.  
3.  

Question 16 of 20

Question 17 of 20

17. Which of the following is not a form of CRO testing?
1.  
2.  
3.  
4.  
5.  

Question 17 of 20

Question 18 of 20

18. What does a high confidence rate help prevent?
1.  
2.  
3.  

Question 18 of 20

Question 19 of 20

19. True or False:

If a test on your UK site wins, it safe to roll the changes to your other domains.
1.  
2.  

Question 19 of 20

Question 20 of 20

20. What’s the best confidence rate that a test can get?
1.  
2.  
3.  

Question 20 of 20


 

Join our Newsletter